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Will a box scheme stimulate local consumption of local products?



SJH already has an impressive food production and sales system, with products ranging like vegetables, fruit, meat and cheese of organic quality. Question is if more potential customers can be reached, and more products sold through a box-scheme?​

Building on the initial target group survey, students will calculate the profitability of establishing a box scheme in Aurland region, with prices pending on pick-up by SJH or delivery to the door.

In case the market analysis is positive, students will be animated to set up a box-scheme enterprise, from designing the product availability, selling the subscriptions, packing the boxes, communicating recipes and news to the customers.

The product range of the box will depend on the season, but can include products from all local (organic?) growers in the region. The system can support the local currency project and successfully share the promotion efforts.

The scheme is intended to function in symbiosis with the existing farm shop, not as a competition. It would likely serve to increase the turn-over, especially of the more non-traditional vegetables or bumper crops.

The students would learn to think 'cradle to grave' in an agriculture business sense, and gain valuable experience for their future in farming. They will also gain an income, which may cover their dormitory costs.

Vegetable box scheme

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